CT Biz Blogs

The Bigelow Tea company has entered the blogosphere.

I’m very excited about this. I’ve been working behind the scenes for Valorie Luther at Creative Concepts, doing the technical stuff and housekeeping duties that come with getting a blog up and running. So naturally we’re using WordPress.

Two of the folks at R.C. Bigelow are blogging, Cindi Bigelow, a Co-President of the company, and Bob, the VP of Sales & Marketing. Also writing is my pal Liz Strauss. She’s a community-builder par excellence.

Of course, Bigelow already has a community of loyal customers and employees, and a terrific web site. When I went for a visit to their headquarters in Fairfield, CT, I got a good feeling — this company is a joy to work with. (Plus they gave me samples of new products!)

I particularly want to see how their customers visit the blog — we’re using Feedburner for RSS, and FeedBlitz for email subscriptions. I like the explanation page Feedburner puts up if you click on the RSS link on Bigelow’s blog, and what could be easier than FeedBlitz’s email subscription form? I bet most of Bigelow’s fans aren’t very active in the blogosphere — yet. I think the subscription options will help ease them into it. But there are also plenty of bloggers who are tea-drinkers, so I’m hoping a few of you folks will drop by, check it out, and give me your honest feedback.

So, I predict interesting things from the Bigelow blog, and I’m looking forward to working on it.

Oh, and the tea is delicious, too. I love the Green Tea with Pomegranate!