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One great thing about most blogging software is that they automate the process of “pinging” — notifying search engines such as Google, IceRocket, and Technorati, that you’ve written a new post. This theoretically helps the search engines update you in their listings sooner, rather than days later. Here’s what Google says about their pinging service:
The Google Blog Search Pinging Service is a way to inform Google Blog Search of weblog updates. These updates are then published and shared with other search engines to allow them to discover the changes to your weblogs. In addition, Google Blog Search will add submitted weblogs to the list of blogs it needs to crawl and index.
For blog applications which allow you to set your pings, you simply add the code to your list of Update Services. In WordPress, that’s found in Options/Writing, at the bottom of the page, like so:

Way at the bottom of the page, you’ll see the Update Services listing. Just click in the box to create a new line, copy in the ping URL, and hit “Update Services.”
That’s the whole deal! Here’s the list of Services you should be pinging (these aren’t links, just copy and paste into your blogging application):
http://rpc.technorati.com/rpc/ping
http://blogsearch.google.com/ping/RPC2
http://rpc.pingomatic.com/
http://rpc.weblogs.com/RPC2
http://rpc.icerocket.com:10080/
If your blogging application doesn’t have automatic pinging, you can still do it manually, at each service.
Technorati Ping
IceRocket Ping
Google Ping
Or you can get an offline blog writing application, such as Zoundry, which will ping services when you publish. It even works for Blogger blogs.
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Watch for BlogHer Business in March 2007, and Business Smart Tools 2007 in May!
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