CT Biz Blogs

Looking at statistics can be fun, especially about a month after you’ve started blogging. “Someone’s reading my blog — Wahoo!”

But what does it all mean? That’s a whole other question.

I’ve written briefly about two things you need to remember when you look at your blog stats:

• spammers leaving comments (or trying to leave comments) are counted as visitors
• people who won’t accept cookies are being counted as new visitors

There are a lot of ways you can get misinformation from stats, and a lot of ways you can misinterpret your stats.

Stats can tell you some things, when you learn how to interpret them. But today I want to talk about a larger issue:

If you’re a small business, blogging for other reasons besides making money on blog ads, the one thing you really want to know, you won’t be able to learn from your stats!

What’s that, you ask?

How is my blog helping my business?

(more…)