If you’re trying to make money from the ads on your site, then you do need traffic, and lots of it.
But if you’ve got a small business, sometimes blogging a lot can be too much of a good thing.
Via Debbie Weil’s WordBiz Report, here’s a great article from Eric Kintz’s Marketing Excellence blog on why you don’t have to spend all your spare time writing posts for your blog. It’s well worth reading.
The short synopsis is that, as a small business, total traffic is not as important as reaching your target audience.
You can do that by such things as: commenting on other blogs or forums that your clients or prospective clients visit and by putting your blog’s web address on your regular site, on your email signature line, on your outgoing voice mail message, handouts, brochures, and just about any place where your target audience is likely to see it.
You still need to post, of course. You just don’t need to obsess over it.
Whew, thanks Eric for taking some of the pressure off.
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July 12th, 2006 at 12:01 pm
Great Post!! Do you think all bloggers out there won’t obsess as much about posting? Let’s try
it ourselves first…ok, you go.
July 12th, 2006 at 2:06 pm
Ha! Well, maybe I just won’t obsess quite as much?
July 16th, 2006 at 11:27 pm
Very insightful article. Thanks. As a small business with a blog, I have made it a
habit not to blog everyday. Too busy focusing on revenue producing project. But I
will post results of project research or post a blog to enhance and complement
revenue producing projects.
Auggie V’s CT Green Blog/buildingctgreen.com
July 17th, 2006 at 6:14 am
Hi Adam. Thanks for stopping by. I hadn’t heard of you folks before but I’m checking you out now. Interesting site!
July 17th, 2006 at 8:43 am
Adam,
It does seem as if that is the trade-off — you can work at your business, or you can work on your blog. Of course, marketing is part of the business, and a blog is a marketing tool, so there you go.
In the book E-Myth Revisited, Michael Gerber makes the important point that a business owner has to remember to work ON the business, not just do the work OF the business.
July 21st, 2006 at 12:55 am
Sabine,
Thanks for your kind words. Hope you liked the site. Gaining knowledge allows for
better quality of service.
Adam
July 22nd, 2006 at 10:24 am
Happy you enjoyed my post, Sabine! I strongly believe that blogging should be more about great content quality and joining the community for most people. Fellow marketing bloggers will do a far better job of spreading my thoughts that I could do and that is not frequency driven.
Eric
July 25th, 2006 at 9:01 am
Sorry your comment took so long to appear, Eric. It got stuck in moderator purgatory until I got back from a trip.
I agree about the spread of ideas. Although blogging can be instantaneous, the spread of ideas isn’t. Our posts can have “legs” if they’re well-written and useful.