If you’re trying to make money from the ads on your site, then you do need traffic, and lots of it.
But if you’ve got a small business, sometimes blogging a lot can be too much of a good thing.
Via Debbie Weil’s WordBiz Report, here’s a great article from Eric Kintz’s Marketing Excellence blog on why you don’t have to spend all your spare time writing posts for your blog. It’s well worth reading.
The short synopsis is that, as a small business, total traffic is not as important as reaching your target audience.
You can do that by such things as: commenting on other blogs or forums that your clients or prospective clients visit and by putting your blog’s web address on your regular site, on your email signature line, on your outgoing voice mail message, handouts, brochures, and just about any place where your target audience is likely to see it.
You still need to post, of course. You just don’t need to obsess over it.
Whew, thanks Eric for taking some of the pressure off.
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