CT Biz Blogs

Here’s an example of a real estate blog, which I got from Robert Scoble’s blog

I like how Stan Mackey integrates the blog with his website (Seattle Real Estate), and with a virtual tour of each house.

He uses the blog as a way to highlight interesting details, share funny stories, and talk about things like the “Top 10 most common items found in a Seattle home inspection”

According to Scoble, Mackey says that 65% of his traffic comes from his blog, which has only been up since May. So far, the traffic hasn’t lead to additional sales or listings, which is the ultimate goal, of course.

One of the commenters on Scoble’s post thinks Mackey needs to post more often, but hey, it sounds like he’s getting decent results the way he’s going. Sometimes a blog has to build up an archive of posts before it hits “critical mass.”

Of course, more posts are better. And more articles which show his expertise, rather than simply featuring the houses, would be good. Posts which combine both would be best.

And a webfeed (RSS) icon would help, too. He does have two feeds, but that’s not apparent from the site.

But this is a great start, and an encouraging sign — there are non-geeky people out there who “get” blogging.

So come on, Connecticut Realtors — where are you? If you need help, contact Valorie Luther, or me, and we’ll get you started.