Bringing blogging to your business!

Darren Rowse, over at ProBlogger, has come up with a group writing project on blogging goals. I’m taking time out from my posts about blogging risks to write my own thoughts about blogging goals — it’s just too much fun to miss out on.
I’d like to address the small business owner who’s thinking about blogging as a way to connect with customers, share expertise, and build the business. So here are the goals for people thinking about blogging, or about to start blogging. If you’ve just started blogging, it’s not too late to retroactively think about how you did on these goals.
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Watch for BlogHer Business in March 2007, and Business Smart Tools 2007 in May!
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