Asking for opinions? Use a blog!
One of the banks in my area is merging with another bank (what a surprise!). As I was reading the local paper this morning I saw a big ad announcing the merger and asking people to “Tell us how we can make banking better.” It gave a web address (URL), where people could go to submit their comments about how TD Banknorth could build a better bank.
This is a great idea, except for one itty-bitty detail: it’s not a blog. Instead, people are given an smallish text box and a submit button.
Good idea: asking people for their suggestions and opinions.
Bad idea: sending that suggestion or opinion into a black hole, never to be seen again.
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