B.L. Ochman, a marketing and blogging consultant, has come up with an ingenious way of promoting a business through a blog. For the translation company, SRF Global Translations, she’s set up a blog called Ethics Crisis.com.
On this blog, she’ll be posting about ethical issues and inviting others to anonymously confess their business ethics lapses, so that readers can vote and comment on how they rate the lapse on a scale of 1 to 5, from always acceptable to never acceptable.
In the header, she explains the connection between a translation company and business ethics – EthicsCrisis.com is: “A blog about global business ethics, from SRF Global Translations, specialists in nuanced, localized, multilanguage compliance materials for multinational companies.” Ok, maybe it’s a bit of a stretch, but this is too smart an idea to let that matter.
There’s more to the site than just confessions and judgement, too. Using a blogging application, the company now has a nice site which includes more conventional web pages such as: “about us,” “contact us,” “clients,” “translation services,” and “get an estimate.”
It appears that this is the company’s only website, so it’s a good example of how a blog can easily serve in place of a conventional website, and be even better! It looks great, includes all the information you need about a company, and draws you in with the ongoing conversations.
On this site, B.L. has cleverly found an aspect of the business that will engage and intrigue readers, and which encourages audience participation. As it says on the blog:
Ethics Crisis demonstrates that blogs have evolved way beyond pontificating. The next generation of blogs are perfect vehicles for the combination of marketing, industry news, customer-created content and e-commerce.
It’s well worth a look.
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