CT Biz Blogs

The short answer: yes and no.

The longer answer:

It depends. It depends on what you blog, how you blog, and what other people blog about you.

This post is inspired by an article in the Boston Globe, “Blogs ‘essential’ to a good career.“

The article makes some good points about the positive side of blogging. Blogging can indeed be good for your career, if you do it right.

While the article focuses mainly on the impact of blogging for a career, I think point #5 is especially important for small businesses:

5. Blogging makes self-employment easier.

You can’t make it on your own unless you’re good at selling yourself. One of the most cost-effective and efficient ways of marketing yourself is with a blog. When someone searches for your product or service, make sure your blog comes up first.

Curt Rosengren, a career coach, periodically Googles ‘’career passion” — words he thinks are most important to his business — just to make sure his blog comes up high on the list. He estimates that his blog generates at least half of his coaching business.

A bunch of bloggers have weighed in with their opinions on the article.

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