Audible.com needs a blog
Audible.com is a company that has online audio versions of books that can be downloaded to an MP3 player. I’ve been a subscriber to Audible.com since early 2001 (5 year anniversary in a week). At the time I joined, I was commuting an hour each way, and listening to books really made the time go by (and made me a little more knowledgeable, I hope).
Last December I got a letter and a free set of earbuds from Audible. The letter was from the president, Don Katz, telling me that, while they appreciated my business and my loyalty, the fact was that Audible was losing money on all its early-adopter listeners. I get two books a month for a very low price. He said that Audible would continue to honor the legacy account, but asked me to upgrade to a new account which would be only one book plus an audio magazine subscription.
My thought at the time was “Yeah, right. How can you lose money when there’s no inventory but some bits and bytes, and bandwidth for downloads?”
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