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One technique bloggers have been using to help each other while helping themselves is through Carnivals.
Carnivals are open to blogs in a given subject area, such as cats, medicine, or business. They are run at some pre-determined time interval, usually weekly, or biweekly.
Bloggers send in a link to one of their best posts, and the designated host for the week will write up a post introducing and linking to the selected posts.
It’s a link type of post with a twist — instead of going out and finding good stuff to link to, the host is getting good posts and picks the ones he or she wants to highlight for that week.
These help readers by pointing them to posts and blogs they might be interested in reading. It helps the host because the bloggers in the carnival will most certainly be pointing readers to the hosting blog for that week. And it helps the bloggers by sending readers their way.
It’s win-win-win. And I won’t even mention the search engine boost (it’s technically not a mention if you mention that you’re not mentioning it).
At The Conservative Cat’s website, you’ll find a good intro, listing, and submit form for Carnivals. Be sure to scroll down to the very end and click on the link about viewing a table of the Carnivals. This will give you links and a short paragraph describing all the Carnivals listed.
There’s also a listing at the Blog Carnival index.
There are plenty of Carnivals around, some for the business world. The one I’ve heard of the most is Carnival of the Capitalists.
There’s also one focused on small businesses, called the Carnival of Entrepreneurship. The lastest edition of that (as I write this) is being hosted by Martin at ePublishing Daily.
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Watch for BlogHer Business in March 2007, and Business Smart Tools 2007 in May!
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