CT Biz Blogs

Ok, I’ve been yammering here for 7 months now about blogging for small businesses. Today I want to direct your attention to another small business blogger out there — one who’s blogging as he builds his online business, months before he’s ready to open.

Mark Nash is building an online store, and blogging about it as he goes along. It’s a fascinating glimpse into the work he’s putting into his e-commerce site, and his latest post, Why Should a Small Business Blog, gives some of his reasons for why he’s blogging. Here’s a brief glimpse of a few of them

1. Creating pre-grand-opening awareness.

For a small online retail business with only a modest outlay for online advertising, then, the challenge is to create advance awareness without spending a ton of cash.

Marketing is certainly one big reason for blogging. I like this twist; I hadn’t thought of it.

4. Getting good advice.

As I continue describing my activities in the time leading up to the launch of the business, I am inviting criticism and discussion. Some of it will be good advice, some of it not so good, but all of it will be worth giving some consideration to.

People are curious, and they love a good story, especially one that’s unfolding before their eyes. This guy is a savvy blogger. (Although he’s using Google’s Blogger platform! He’s got a few reasons for doing so, but really, Mark, Blogger is so limited. If you want free and simple, Wordpress.com has better tools.) My bet is that people will come to his blog and won’t be able to resist participating, via the comments.

I know plenty of people will be coming via the link from Darren Rowse, of Problogger. That’s how I got there.

Check it out!