Bringing blogging to your business!
It’s always sad when a blog hasn’t been updated in a while. I wrote a joke post about lost and abandoned blogs, back when I was steaming through my 20 blog posts in 20 days challenge, but it’s actually a serious and common occurrence in the blogosphere.
Sometimes a blog is revived after long silence. Sometimes it just dies on the vine.
But just because a blog has been quiet for a while doesn’t mean it isn’t worth reviving — if your enthusiasm for spreading the word about your business, dream, hobby, or hobby-horse is worth reviving.
Blogging is all about passion for your ideas and about wanting to share your excitement with the world. If you can’t keep that feeling alive in yourself, you’ll never be able to get anyone else interested in what you have to offer.
So if the only reason you’re blogging is for the page rank, then you won’t have that passion.
But if you do, you won’t have to write a white paper, official report, anything formal or fancy, or even get out of your pajamas.
You don’t have to worry about using keywords, Technorati tags, or shamelessly linking to Robert Scoble for the temporary traffic boost.
Write about something that you feel strongly about — something touching, something thrilling, or something that makes you angry. (You have to take the high road on that last one and not just curse, or fan the flames.)
Write from your heart; show your passion, convictions, knowledge or willingness to learn.
That’s all it takes.
Trust me.

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Watch for BlogHer Business in March 2007, and Business Smart Tools 2007 in May!
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