What are keywords?
The short answer: Keywords are the most frequently used significant words on a web page. To a search engine, this is what the page is about.
The longer answer: When librarians come up with keywords, they are describing what the book, article, whatever, is about. That’s what keywords mean to them. Those actual words may or may not be in the text.
But on the web it’s slightly different. That’s because, while people can abstract from the text to come up with descriptive words, search engines can’t. They typically use automated programs (’bots) that crawl through your site to index the contents. Those bots can count very well, they just can’t think. (more…)
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