Darren Rowse, of Problogger, has started a series on beginning blogging. One of his latest articles is: 23 Questions for Prospective Bloggers - Is a Blog Right for You?
Keeping in mind that his perspective is that of the person who blogs for a living — someone who makes money directly from the ads on a blog — this article is well worth reading if you’re thinking about blogging about your small business. You can use it as a checklist, in order to decide for yourself if the question is relevant to your situation, or if you have a strategy for addressing the issue.
For example, if you answer no to “1. Do you enjoy writing?” it doesn’t mean you shouldn’t or can’t have a blog for your small business. Aside from the whole issue of “ghostbloggers,” you can instead:
- do an audio blog or podcast
- use some voice-recognition software such as Naturally Speaking,
- write down your ideas without worrying about punctuation and spelling, and ask or hire someone to copyedit for you
- ask an employee who does enjoy writing to be the blogger.
It’s only if you plan on making your money entirely by legitimate blogging (as opposed to stealing others posts) that you really should enjoy tapping words out on the keyboard.
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