When you write a blog post, it’s good to include links to other blogs or site you think might be of interest to your readers, or that illustrate your point in some way.
But what beginning bloggers often don’t realize is that how you link is as important as what you link to. In other words, the text you make clickable can help you, as well as the site to which you link. This is because search engines consider links important, and the words in the link are considered to be what the link is about. We’re talking computers, automated “bots” and spiders, and algorithims here. They’re fast, but not too smart, yet.
So, if you have a link, and the text that is linked is “click here,” that’s what the search engine “bots” will think the link is about. Not very helpful.
It’s also important to actually have link text and not just type out the URL and make that a link. Just think, would someone use a search engine to look for “www.ctbizblogs.com?” No. Who needs a search engine to find a website whose address they already know? They’d be looking for something such as small business blog in Connecticut, or connecticut lawyer blog.
Now, this obviously helps out the site you’re linking to, because you’ve just created an association between some search terms, or keywords, and a website. This is what search engines live for. But search engines also consider that, because you’ve created a link, that your content is about that, as well.
So, by helping readers find additional information, you’ve given yourself a boost, as well as the site to which you link.
And that’s one small way to help build traffic to your blog.
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