CT Biz Blogs

Looking back at the archives in the blogosphere, I came across an article from Stephen Turcotte, the founder of Backbone Media, about why blogging is better for a small company vs. a large one. Hey, there’s an idea! This is one-half of a blogging debate, the other side being “Blogging is better for bigger companies.” I’m not sure what the measurement for “better” would be, and in a way, this is really a mock debate because the truth is that blogging is a great idea for any size company. The crux of the reasoning is that small companies can overcome a smaller marketing budget by blogging.

Due to lack of budget, many small companies cannot compete Paid Click for Paid Click in the paid search regime, but they can compete for organic search engine rankings. The act of blogging has been proven to help with organic rankings because focused blogs are search engine friendly publishing engines full of relevant organized content. The culture of blogging supports contextual back linking, which is a strong factor in how a search engine like Google decides on who gets the top search position. So, a small company can blog and get their ideas out into the public while also improving the natural search traffic and link popularity.

There’s still a cost –an investment in time. But with the right blogging strategy, it’s not as large an investment as you might fear.

As an added benefit, the article contains a link to Backbone Media’s Survey on Corporate Blogging. This is a great resource about the advantages of blogging and strategies for blogging to achieve those advantages.

Side note to Stephen Turcotte: Get rid of the spam comments in that article — it just plain looks bad.

If you’re a small business owner thinking of getting into blogging, we at CT Biz Blogs can help you with our blogging maintenance services. We will help you with set up and administration of your blog, and do the housecleaning, too — spam eradication, for example. Shoot us an email and we’ll talk.