I ran across an article at MarketingProfs.com. called Five Surefire Content Ideas (When Your Blog Is Drawing Blanks).
MarketingProfs.com is an excellent site for ideas on marketing. It’s actually open to everyone; you don’t need to be a marketing professional to read it (although not every article will appeal to you if you’re not). But I scan it, and I promise I’ll alert you to any good tidbits I find.
Writer Jonathan Kranz gives 5 quick ideas for things to write about on your business blog. They are:
- Announce Something
- Respond to an article or news item
- Reflect on an event
- Respond to a reader’s concerns
- Share a personal anecdote
I particularly like the”blog bonus point” section of each tip. They show that he’s been around the blogging world and knows his stuff. For example, here’s the last bit of his bonus point for #1. Announce Something:
In your blog, instead of trumpeting the importance of your announcement, ask for feedback. Suggest that readers take a look at your product, article or whatever, and request their input. Rather than playing the role of Prometheus carrying fire from the gods, be one of the gang-and write as if your subject were something that would be improved by their contributions.
The man knows his stuff! That’s because he has a blog, of course! Check out Kranz on Copy for more marketing tips.
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