CT Biz Blogs

If you’ve never had a blog, it might be hard to imagine what it would be like if you did. So here are a few hypothetical situations you might find yourself in, if you were blogging about your business.

• You would get an email from someone saying, “I just read your article about incorporating a business. You’ve raised some issues I hadn’t even considered. I’d like to come in and talk to you about it.”

• You would get a phone call from someone who found you on the web, saying “I dropped my watch into the ocean. What can I do?” But you wouldn’t just tell him over the phone, you’d use the question as the basis for a post. You’d include that post in your FAQs. And you might even offer that person a small discount on a new watch, as a thank you for inspiring the post.

• You would get a comment on your feedback page from someone saying, “I bought this bike lock at your store last week, and my 12 year old son showed me how to open it with a Bic pen!” You would write, “We just found out about that; here’s a link to our post about the problems with these locks, and a link to the manufacturer, who’s offering an exchange program. Or bring it in and we’ll take care of it.” You’ll have learned about the problem by reading blogs, but you’ll have shown your customers that you’re on top of things because you wrote about it.

Now, it’s true that you can these things on a regular website — you don’t need to have a blog to have an FAQ, feedback form, and article. But here are a few reasons why it’s better with a blog:

• The process to create posts is much less complex and tedious than with a regular web page.
• Your “findability” via search engines is higher, because your web site is not static “brochure-ware.”
• People regularly check in to your site and read your posts because there’s something new on a regular basis.

What’s not to like about that?