What if you were blogging?
If you’ve never had a blog, it might be hard to imagine what it would be like if you did. So here are a few hypothetical situations you might find yourself in, if you were blogging about your business.
- You would get an email from someone saying, “I just read your article about incorporating a business. You’ve raised some issues I hadn’t even considered. I’d like to come in and talk to you about it.”
- You would get a phone call from someone who found you on the web, saying “I dropped my watch into the ocean. What can I do?” But you wouldn’t just tell him over the phone, you’d use the question as the basis for a post. You’d include that post in your FAQs. And you might even offer that person a small discount on a new watch, as a thank you for inspiring the post.
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