Does blogging actually build business?
Dan C. Hamilton, of Columbus, Ohio, is a realtor who just started blogging. He’s hoping that blogging will make a difference when you choose a realtor in his area.
[B]logs are going to be a critical asset to successful Realtors of the future. A blog allows readers like you to get inside my head. It is also a forum for me to provide you with tips or notices that may be important to selling or buying your home. If you’re researching which Realtor you would like to sell your house or find you the house of your dreams, you want someone you can trust and someone you think you’ll get along with. Blogging, while it doesn’t tell you exactly who I am, gives you a little more insight the type of person I am. It shows of my personality a little. You see how my mind works and you see my sense of humor. It builds a small trust between us.
Is he right? Only time will tell — it’s early days yet for Dan.
But out of curiosity, I did a little research, trying to find some numbers, just to see if blogging does actually help build business. (more…)
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