What’s blogging good for, anyway?
Scenario #1: Imagine that you are a PR and Marketing guy, and you’re really into blogging. You and your co-writer (who writes a popular blog for a large software company) have decided to write a book about why companies should embrace blogging.
You want to build some buzz for this proposed book, you want to share your ideas, and you hope you’ll get some feedback, info, and advice as you write the book. So you decide to blog the book. On the blog, you write about the initial premise and finding a publisher. As time goes on, you ask your readers for suggestions for the book’s title for names of people to interview. You post your complete notes from interviews, and full drafts of your chapters, asking for help with corrections. As the chapters approach final form, you post them as well. Finally, you ask for people who might be interested in reviewing the bound galleys of the book, for final proofing and error-checking.
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