CT Biz Blogs

Maybe you’re thinking about getting into blogging, but you’re not sure. How can you tell if blogging your busuiness is for you?

Or maybe you think it’s a fad, and if you wait long enough, it’ll go away?

Well, even if it were a fad, it’s one that is very beneficial to small businesses. so what’s wrong with that? Done right, it can help you connect with customers, share your expertise, and build your business. It’s cheaper than a radio ad, and lasts longer.

So here, for my contrasting two options post (#9 of 20, if you’re counting), I give you: To blog, or not to blog.

To blog:

1. You can afford to spend some time each day or so (anywhere from 1/2 hour - 2 hours, depending on your ambition and energy) or you can get someone to help (employee, family member, client).
2. You are passionate about some aspect of your business and want to share the details of how you do what you do.
3. You are free to do what you want, in terms of a web presence.
4. You have a unique product and need some unique marketing.
5. You are willing to hear negative comments, to be proactive about problems.
6. You are comfortable with computers or willing to learn.

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