Even though The Soap Blog isn’t a Connecticut blog, it’s an excellent example of what Connecticut business bloggers could be doing, too! This series of posts is also a fascinating look into the creative spirit that anyone with an ounce of creativity can relate to.
Right now, Heather is writing a series of stories about four scents she created to pay tribute to four women who influenced her.
In a previous post, she mentioned that she was working on a scent called “Nora,” and gave some history of how she’s been struggling to come up with just the right “notes” for it. In today’s post, Alma, Elinor, Elsie and Nora, she has some thumbnail photos of the women, and introduces them briefly to us. Heather says:
I used these women who I knew were very different as a platform to shape the fragrance - so as to embody something for everyone - once I had done that, the actual perfume so strongly associated with that woman - I couldn’t concieve of any other name for them - any other image.
She plans to tell us more about them, as perfumes, over the next few posts. I’m intrigued, because I want to see how she works with her materials so that “…their perfumes to reflect the richness and the colour they displayed during their lifetimes - and to be a signature to their personality that any woman, every woman could share.”
I trust that these stories are authentic, because Heather is the voice of Eie Flud, and she’s authentic. She’s become so, to me, because of her blogging. As I’ve been reading her posts, I feel I know her a bit. This is what I call authentic marketing — telling a real story, not only of the women, but of how Heather works, and how passionate and knowledgeable she is about what she does.
As she tells us about the perfumes, I hope she tells us a bit more about the women’s lives, also. Or maybe she’ll blend the two strands into one story, the way she blends her ingredients.
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