In a recent post about outbound links on the Naked Conversations blog, Shel Israel called links the “wampum” of blogs. (He and co-author Robert Scoble wrote a new book about blogs called Naked Conversations. They blogged the entire process, from finding a publisher, to drafts of the chapters, to notes about the research that went into the book, and much more. I’m saving my pennies for this book.)
I’ve written before about linking to others and why that’s important (part 1, part 2). The flip side of that is that bloggers who are linked to will investigate the reference, check you out, and perhaps link to you if they feel their readers might be interested. But that’s a maybe — it’s not something a blogger is obligated to do. (more…)
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