In an earlier article I wrote about blogs with multiple authors. There’s one type of multiple-author blog I missed – the customer evangelist blogs at Vespa. This project is headed by Steve Rubel, a VP at CooperKatz & Company, who writes Micro Persuasion, an influential blog about public relations and new media.
Vespa has four people blogging on two officially sanctioned blogs, which are linked to right from the corporate website. These people were approved by Vespa, and given guidelines to follow, but their posts are not screened in any way. (Visit Micro Persuasion link above for the PDF of the blogging guidelines). They are also not getting paid, according to the Vespa blogging FAQ page.
These writers already have their own blogs, and they are already Vespa owners. They are “Customer Evangelists,” (more…)
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