If you’re concerned about the amount of time you might need to spend writing and posting to a blog, you can share the burden– blogs can have more than one person posting. This is known as a multiple-author blog.
There are many blogs which use multiple authors. Two of the most common types of blogs with more than one blogger are:
- blook blogs, when the book is written by more than one author. Freakonomics blog is an example of this type of blog.
- topic or subject blogs which are working on gathering readership around a particular topic, such as Learning Circuits or Successful Blog
It’s usually not difficult to add authors to a blog — every blog has an administration section where you can give permission (via user name and password) to other folks. For example, in Blogger, you’d go to the Settings tab, and click on “members.” Then click on “Add Team Members” to bring up a form where you enter the email addresses of new authors. They will get an email with instructions on how to access the blog. Then they can post as well.
There are advantage and disadvantages to having multiple authors. I’ll delve into that tomorrow.
![email address: ctbizblogs [at] gmail.com](http://www.ctbizblogs.com/wp-images/email.png)
October 31st, 2005 at 12:29 pm
Great idea Sabine, and a great post about it!
Thanks for mentioning Successful blog. Hope you’ll stop by and add your voice to our ongoing conversation.
Liz
Successful Blog
October 31st, 2005 at 1:23 pm
Wow, Liz, you are quick — you must work with one eye on your blog stats at all times!
November 11th, 2005 at 9:03 am
[…] In an earlier article I wrote about blogs with multiple authors. There’s one type of multiple-author blog I missed – the customer evangelist blogs at Vespa. This project is headed by Steve Rubel, a VP at CooperKatz & Company, who writes Micro Persuasion, an influential blog about public relations and new media. […]