If you’re concerned about the amount of time you might need to spend writing and posting to a blog, you can share the burden– blogs can have more than one person posting. This is known as a multiple-author blog.
There are many blogs which use multiple authors. Two of the most common types of blogs with more than one blogger are:
- blook blogs, when the book is written by more than one author. Freakonomics blog is an example of this type of blog.
- topic or subject blogs which are working on gathering readership around a particular topic, such as Learning Circuits or Successful Blog
It’s usually not difficult to add authors to a blog — every blog has an administration section where you can give permission (via user name and password) to other folks. For example, in Blogger, you’d go to the Settings tab, and click on “members.” Then click on “Add Team Members” to bring up a form where you enter the email addresses of new authors. They will get an email with instructions on how to access the blog. Then they can post as well.
There are advantage and disadvantages to having multiple authors. I’ll delve into that tomorrow.
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