While I did write briefly about how to subscribe to a blog, I didn’t really touch on why you should be reading blogs.
You should be reading blogs for several business reasons: to see what others in your field are saying; to see how other businesses are using blogs; and to keep tabs on what is being said about you, your company, and your products.
In the Cluetrain Manifesto, the authors state that “markets are conversations.” And blogging is one way to start a conversation with your clients and customers, present and prospective. But if you’re new to blogs, you may not realize that there’s a conversation going on already. (more…)
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