CT Biz Blogs

A blog is a collection of commentary and links on a web page, arranged in reverse chronological order. That’s the short answer. But that only tells you what a blog looks like, not what it is, or what it can do for you. A blog is also:

• a type of web site that allows you to quickly and easily create new pages: something web novices can use with a minimum of learning.
• a personal publishing system for the web: a public or private place where you can connect to people by writing small articles (posts) and publishing them on the internet.
• a site businesses can use to expand how they comunicate with their new and existing customers and clients, as well as with vendors, partners, colleagues, and other interested folks.
• a way to reach people looking for your services by providing a findable site full of resources and information on your business.

This site is a blog. It has some features most websites have, such as sidebars with links. It’s got a home page and sub-pages with info. But the main content section is organized a bit differently from regular websites — it’s arranged chronologically. That’s because the main feature of a blog is that it allows you to publish, on a regular basis, posts with news, thoughts, resources, info.

On a regular website, this would be buried somewhere, and the articles would be more formal, longer, and less frequent. That’s good for reference, but not for freqent conversations. And that’s the power of blogs — they are a way to converse with readers on a regular basis. And for businesses, conversations are a much more powerful way to connect with clients and customers than static websites can easily handle.

All the things regular websites can do, you can do with a blog, and vice versa. But blogs are designed for conversations, and markets are conversations.

Here is an article on blogs from a free, online web encyclopedia.

Here is a list of more articles from CTBizBlogs on the basics of blogs and blogging.

Enjoy, explore, engage!