In a nutshell, you should link to other blogs (and websites) because:
• it offers your readers more information or examples.
• it adds your voice to the conversation.
• it extends your network, which helps readers and search engines find you.
I touched on the first in the previous post on reasons for linking to other blogs.
Adding your voice to the conversation is important. It helps establish your expertise. When you write about other resources, examples, or even just fun stuff, you’re demonstrating your knowledge, personality, or both. This helps your customers and clients know who you are.
For example, I was very pleased by the feedback I got from the posts I wrote on examples of small business blogs. (more…)
![email address: ctbizblogs [at] gmail.com](http://www.ctbizblogs.com/wp-images/email.png)
