When you ask “Why do I need a blog?” the ultimate answer is “to build your business.”
Blogs build your business through sharing your expertise and connecting with your customers. When you post on your blog, maybe not daily, but on a regular basis, you start to build a relationship with your readers.
They might already be customers or clients who heard about your blog through your newsletter, flyer, email, business card, link from your main website, or even a sign in your shop by the cash register. They might be people who haven’t used your services yet, but are looking for information. They find you through a search engine or link from another blog, see that you are knowledgeable and friendly, and then become customers or clients.
To build your business through your blog, you need to bring people to it, and help them find it. You need to build traffic. (more…)
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