Andrew Ewalt is a solo attorney in the Greater Hartford area. His blog serves as a good example of sharing expertise.
He has articles on taxes, identity theft, and life insurance. He also has a list of links, to mostly legal blogs.
But those links make it less clear for whom these articles are intended. Reading the articles, I get the impression that they’re for clients and the general public. But if that’s the case, he might do better by having a list of links to sites that his intended audience would find more helpful, such as financial information, tax sites, or consumer information. I doubt that most clients are really interested in the site for the American Constitution Society.
However, he might also want to be a part of the growing network of legal bloggers, a perfectly valid goal, and one that adds to the fun of being in the blogging world. In that case, dividing the links into two segments could help: legal sites, and consumer information sites.
There are many decisions to make when shaping a blog. The good news is that you don’t have to make all of them at once. A weblog is something that grows over time, just like a business.
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August 19th, 2005 at 7:21 pm
Very good points. I am very new to the blog world. At first I felt a need to list some related blogs…legal related. However, the blog is
for clients and potential clients. It is a marketing device allowing people to learn about legal issues that might effect them and come to feel
comfortable with me as a “lawyer” before they call for an appointment.
Thanks for the advice on the links. I will make some changes soon. Any other suggestions are greatly appreciated.
August 20th, 2005 at 11:32 am
My pleasure, Andrew. I’m glad you took my comments in the spirit in which they were offered.
You might be “new to the blog world,” but you are savvy enough to look at who’s linking to you! This is an essential skill for any business on the web, not just those who have a weblog.
I think you’ve got a great strategy for your blog. There’ll always be room for improvements on anyone’s weblog, but you’ve started the conversation, and that counts more than perfection does.
Thanks for your comments!