CT Biz Blogs

Here’s a good introductory article about the growing trend of corporate blogging.

Blogging — once the electronic soapbox of the teenage diarist — has exploded in popularity over the last year. Businesses are now weighing how blogs can fit into their marketing and strategy. Their first concern: Is the blog, or “Web log,” destined to become the next “killer application,” like the Web or e-mail? Or will it enjoy short-lived fanfare, only to fade into oblivion in the years ahead?